When I originally created the Sleep Sense Program 14 years ago, I didn't intend to make a business out of it. It was just my personal solution to the problem of my first-born not sleeping.
Many entrepreneurs start out this way. They're not looking to start a business, they're just people who've come up with a better way of doing things.
That's why, at this particularly challenging point in time, I'm delighted to bring you the story of Cara Sayer, the creator of Snoozeshade.
In 2009, Cara was a mum who needed a solution to a problem she had (and knew that many other parents had) - how to get her baby to sleep when they were out and about.
With no experience in retail or manufacture she invented what is now the UK and US best-selling range of baby sun and sleep shades – SnoozeShade – which are recommended by baby experts, loved by parents and have won over 70 awards. Cara has grown SnoozeShade from one product to thirteen (with versions for strollers, infant car seats and pack’n’plays) and has helped hundreds of thousands of parents worldwide.
I found her story funny, fascinating, and super-relatable. Give it a listen and I'm sure you will too!
You can check out Cara's amazing line of baby sleep products at www.snoozeshade.com
All of the sharing we do on social media has made this a bit of a strange time to be a new mother.
On the one hand, we're undoubtedly seeing more understanding and acceptance around the idea of postpartum depression. Mothers who are experiencing it have a number of forums and communities to discuss their feelings with others who have experienced the same situation.
On the other, it feels like there's never been so much pressure to put on a brave face and show the world that you've got everything under control.
My guest today, Dr. Sudeepta Varma is a board-certified psychiatrist, clinical assistant professor of psychiatry at the NYU Langone Medical Center, and a fellow of the American Psychiatric Association, and she's joining me today for a frank and open conversation about postpartum depression, what causes it, how to identify it, and how to ask for help or to offer support to people you love who might be going through it.
Dr. Varma has so much insight and information on the subject, and I think this conversation is an absolute must-listen for any new mother and for the people who love them.